Sechang is at the leading edge of intellectual property rights, information technology (“IT”), and internet business. Sechang provides “one-stop service” in the following areas of practice:

  • Consultation and representation of IT-related issues (i.e., domain name disputes)
  • Patent/designs/copyright/trademark applications and registration, and dispute resolution
  • Licensing
  • Trade Secrets (corporate espionage)
  • Legal assistance for start-up concerns: From incorporation to KOSDAQ registration
  • Sports/Entertainment: Representation of athletes/entertainers; Pre-production consultation (motion pictures and animation); dispute resolution; copyright licensing

Sechang is distinguished from other Korean law firms in this area of practice, in that we focus upon fully understanding the actual business of our clients, as well as deep understanding of the relevant laws. The following celebrated corporate clients have entrusted Sechang with their important legal matters, and Sechang serves as of counsel to the following companies:

  • Digital Chosun Daily Newspaper (“Dizzo”): Establishment of an internet games sector within Dizzo, as well as successfully representing Dizzo in an internet domain dispute litigation.
  • Hyundai Motor Company: Foundation of “E-Market Place” by a wholly-owned subsidiary, (Total Automotive Parts & Sales)
  • “N” Car”: Assisted in founding an internet based used car dealership.
  • Foodmerce and Foodmerce Special Sales: A merger between two companies
  • “D” Production: Representation in the recovery of lost profit suit.
  • Tmax Soft (middleware manufacturer): Drafted documents including several non-disclosure agreements
  • ILuxury (on-line retailer of high-end products): Drafted various agreements (i.e., sales, distribution)
  • Duzon Digital Ware (Accounting software and ERP service provider).

Sechang successfully represented Hanmi Pharmaceuticals against a high-profile movie starlet, Jin-Sil Choi, who alleged Hanmi Pharmacecuticals of infringing upon her likeness, as well as trademark dispute between Hanbul Cosmetics and LG Chemicals. Sechang successfully presented a detailed proposal to the Institute of Information Technology Assessment entitled “How to Protect Intellectual Property Rights”.



Sechang & Co.
16Floor, Opulence Bldg, 254 Seocho-daero, Seocho-gu, Seoul 06647, Korea
TEL: 822-595-7121   FAX: 822-595-9626